What Happened to Intellibed?

What Happened to Intellibed?

In the ever-evolving landscape of the bedding industry, companies often undergo transitions and transformations to serve their customers better and adapt to market demands. One such recent development has been the acquisition of Intellibed by Purple Innovation. But first, we’d like to take a step back and tell you where Organix Bed fits among these two companies.

Organix Bed was founded in 2019 with the vision to offer healthier alternatives to traditional mattresses while providing the best support, comfort, and durability. Organix Bed quickly gained traction among consumers seeking healthier sleep solutions. The company's dedication to using natural materials, sustainable practices, and partnering with Intellibed earned Organix Bed a loyal customer base. It solidified our position as a leading provider of non-toxic mattresses.

In 2019, Intellibed invited Organix Bed to forge a collaborative partnership with them and become a Intellibed retailer. They worked together to create mattresses under the Intellibed name that combined all non-toxic materials with the Intellibed Gel Matrix (a layer of pressure-relieving technology). This paved the way for Organix Bed to become the go-to mattresses retailer for health-conscious consumers.

Purple's acquisition of Intellibed now allows Purple to offer premium and luxury options priced above $7,000. Purple refers to this move as the "pivot to premium" to deliver high margins and more revenue in that category.

Organix Bed has always offered premium and luxury options while being focused 100% on non-toxic and organic materials. The acquisition has changed everything for Organix Bed, but in a positive way. Organix Bed has taken this opportunity to innovate further and fulfill its mission of providing customers with an even healthier and more comfortable sleep experience – at a more affordable price.

Organix Bed created a line of mattresses that are non-toxic, durable, comfortable, supportive, and are handcrafted in Salt Lake City, Utah, USA. These mattresses include all of the sought-after certifications, such as GOTS (Global Organic Textile Standard), GOLS (Global Organic Latex Standard), OEKO-TEX, and CertiPUR-US. It is also hypoallergenic. No more worrying about inhaling toxic fumes or exposure to harmful substances night after night.

The journey of Organix Bed from its inception to its current position as a leading provider of non-toxic mattresses has been marked by a commitment to quality, sustainability, and customer satisfaction. With our commitment to quality craftsmanship, superior comfort, and a toxic-free environment, choosing Organix Bed means embracing a healthier lifestyle and enjoying rejuvenating sleep night after night. As they move forward, Organix Bed remains dedicated to creating products that prioritize both the well-being of its customers and the planet, ensuring a restful night's sleep for years to come.


Sources: Purple Innovation acquires Intellibed in stock deal

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